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Hughs, Anstine join Purple Wave

Tue., Nov. 29, 2016 - 1 pm | Aaron Traffas, CAI, ATS, CES

September saw two additions to the staff at Purple Wave’s headquarters. Penny Hughs is our new trade association coordinator and Alison Anstine is our new accounting associate.

Penny Hughs
hughs_pennyPenny joined Purple Wave in September 2016 as trade association coordinator. She’ll be attending trade shows, monitoring the yearly budget and handling relationships with the myriad trade associations to which Purple Wave belongs.

Prior to joining Purple Wave, Penny spent the last 10 years as the executive director for Kansas Land Improvement Association (LICA) and the last 20 years in public education as a technology and business instructor for staff and students. Penny received her Bachelor of Arts from Southwestern Oklahoma State University in 1984.

Alison Anstine
anstine_alisonAlison Anstine joined Purple Wave in September 2016 as an accounting associate. Alison will handle contract reviews and special settlements, as well as aid the accounting department with special projects.

Prior to Purple Wave, Alison held two accounting internships, her first at GTM Sportswear last fall and the second at Cerebral Palsy of North Jersey in Livingston, New Jersey. These internships bolstered Alison’s knowledge of financial statements and enhanced her accounting skills.

Alison graduated from Kansas State University in May 2016 with her bachelor’s degree in accounting and holds a minor in Spanish. At K-State, Alison was a member of the Student Accounting Society and Institute of Management Accountants.

We welcome Penny and Alison to our Purple Wave family!

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Overcoming the busy season

Wed., Nov. 2, 2016 - 9 am | Aaron Traffas, CAI, ATS, CES

The tail end of the year is always a busy season at Purple Wave. Contact your territory manager today to ensure the best placement and greatest returns for the sale your equipment.

November and December bring holidays and other distractions that prevent some business owners and equipment managers from staying as focused as they’d like. End-of-year tax planning generates an increase in sales and purchasing volume for our customers.


At Purple Wave, we’re here to help. Our full-service sales process is the most complete and easiest in the industry, and our territory managers are on the ground, ready to handle the burden of inventory management to let our customers spend more time focused on running their businesses.

We’ve increased our regularly scheduled auctions for November and December, and have added several featured events to the calendar to accommodate the increased volume of year-end equipment sales. Our marketing staff has been working tirelessly to build campaigns that will put our inventory in front of the most — and most relevant — prospective equipment buyers.

Last-minute auction sales can be stressful and challenging. While we’re always here to help in any situation, we prefer ample time to market your equipment in ways that can yield the best returns. Don’t put the success of your sales at risk by waiting until you’re too busy. Contact your territory manager today to discuss the best way — and best time — to sell your equipment.

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Recent website enhancements

Thu., Sep. 8, 2016 - 3 pm | Aaron Traffas, CAI, ATS, CES

Since the update to our website last March, we’ve continued to make improvements to the speed of our site and, at the same time, develop new features that make easier to use and the items in our auctions easier to find. Most noticeable among the myriad changes are the abilities to view items added since last visit and search by geography.


Items since last login

Items since last login
If you have a customer account, when you log in you’ll notice the count of the items added to our listings since the last time you logged in. Clicking that item count will allow you to browse and filter that list of items like any other search.


ZIP code filter

Search by distance
Using filters is a powerful way to narrow a list of auction items by specific properties. We’ve recently introduced a new filter, offering the ability to display items within a specific location. This filter is the ZIP code filter, and you can elect to display only items within 50, 100 or 250 miles of any specified ZIP code.

While we’ve made many other minor improvements, these two features have been the most requested by our customers. We’ll always continue to make changes, and we’d love to hear your ideas. If you have suggestions regarding ways to improve our website, please send feedback.

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Manhattan Pipeline and Construction open inspection

Wed., Sep. 7, 2016 - 6 pm | Aaron Traffas, CAI, ATS, CES

For the items in the Manhattan Pipeline and Construction auction located in Hinton, Oklahoma, we’re facilitating an open inspection on Wednesday, September 14, from 9 a.m. to 3 p.m. A free lunch will be served to attendees.

The address is 31200 I-40 Service Road. View all items at this location or all items in the auction.

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Purple Wave earns top awards in national marketing competition

Wed., Aug. 3, 2016 - 11 am | Aaron Traffas, CAI, ATS, CES

Winners of the 2016 National Auctioneers Association Marketing Competition, presented in partnership with USA TODAY, have been announced, with Purple Wave taking two first place awards in the Digital & Social Media division. With these two first-place finishes, Purple Wave has won a total of 35 national awards since 2008.

Aaron Traffas accepts marketing awards

Aaron Traffas accepts Purple Wave’s two awards alongside NAA President John Nicholls and USA Today representative Toussaint Hutchinson

Purple Wave won the Radio: Company Promotional category with the commercial for the new launch. The other prize was in the category Radio: Auction Promotional for the commercial promoting the March 16 ag equipment auction.

Award winners were formally recognized during the NAA Marketing Competition Awards Reception in Grand Rapids, Michigan, during the NAA’s 67th International Auctioneers Conference and Show, on July 21. Aaron Traffas accepted the award.

Overall, the annual NAA Marketing Competition, presented in partnership with USA TODAY, continues its rise as the premier contest for NAA members to showcase their marketing efforts. The total number of entries continued its steady climb seen over the past several years, as did the quality level of those entries.

This year’s contest highlighted coast-to-coast, top-level marketing efforts as winners from 20 states emerged. The competition featured 56 sub-categories in seven categories: Postcards, Brochures & Catalogs, Newspaper/Magazine Print Ads, Public Relations & Marketing, Digital & Social Media, Photography and Auction Marketing Campaign of the Year.

The task of determining winners was given to a panel of marketing and advertising professionals, all of which have backgrounds in branding, promotion, media, public relations and graphic design. Judging criteria included considerations such as creativity, ad effectiveness, clarity and visual appeal.

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Past auction results

Tue., May. 17, 2016 - 1 pm | Aaron Traffas, CAI, ATS, CES

As we continue to make improvements to our website, we’re always listening to customer feedback. While our past auction results have always been available, some customers suggested that navigating to past auctions wasn’t quite as easy as it has been in the past.

resultsIn addition to speed and performance enhancements, our latest round of website upgrades includes the addition of a results link in the primary navigation menu at the top of every page.

The new auction results page lists the five most recent auctions, as well as links to display recent auctions by month or asset type.

Our past auction results are immensely valuable for lenders, contractors, producers – any perspective buyer or seller who is trying to estimate the fair market value of equipment will now find our auction results easier to access.

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Jim Kidwell inventory reduction auction

Mon., Apr. 11, 2016 - 4 pm | Aaron Traffas, CAI, ATS, CES

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Hello and welcome to Purple Wave’s Auction Podcast. My name is Aaron Traffas. We’re conducting an inventory reduction auction of construction equipment near Greenwood, Missouri, that will close on April 21.

kidwell_fullThe seller is the Jim Kidwell Construction Corporation, which is a dirt working company that’s served the Kansas City Metro area for the last 50 years. Founded by the late Jim Kidwell in 1965, they’ve focused on grading and excavating and even branched out into concrete and asphalt recycling. Now, with Jim’s brother Russell at the helm, as they enter their 51st year of operation they’ve decided to right-size their inventory to concentrate their core business of dirtworking.

2007 John Deere 400D articulated haul truck

2007 John Deere 400D articulated haul truck

They’re selling nearly 100 pieces of equipment that they’ll no longer need. Based on the success they’ve had with our no-reserve internet auctions in the past, they’ve once again elected to use Purple Wave to liquidate this equipment package for them.

The inventory comprises dozers, a skid steer and attachments, heavy trucks, tractors, an excavator, shop tools and more. Highlights include the two off-road haul trucks, both 2007 John Deere 400Ds, a 2005 Caterpillar 953C crawler loader, a 2006 John Deere 650J LGP dozer, a 1996 Mack CL613 large tank water truck and a 2012 Takeuchi TB1140 compact excavator.

2012 Takeuchi TB1140 compact excavator

2012 Takeuchi TB1140 compact excavator

Jim Kidwell Construction is well known for taking care of its equipment, and in addition to the well-maintained production equipment, they’re also selling a collection of antique equipment from Jim’s days in an antique tractor club. This collection includes restored dozers from the late 1940s and ’50s, a Ford Jubilee tractor and an Allis Chalmers pull scraper.

Everything in this auction is located at the Jim Kidwell Construction yard in Greenwood, Missouri, which is just southeast of the Kansas City Metro area. Inspection times are scheduled from 10 a.m. to 3 p.m. on Thursday, April 14, and from 9 a.m. to 4 p.m. on Wednesday, April 20. In the event that you’re interested in inspecting the equipment but can’t make it to the open inspection, contact Aaron McCulloh at to make special arrangements.

1952 Caterpillar D6 dozer

1952 Caterpillar D6 dozer

After the auction, buyers have 48 hours to complete payment to Purple Wave. Once payment is complete, buyers can pick up and remove the equipment in the two weeks following the auction during Kidwell’s business hours of 7 a.m. to 3:30 p.m. Monday through Friday. Special arrangements may be made by contacting Aaron McCulloh, again, at

Bidding for the Jim Kidwell Construction Corporation inventory reduction auction is open now and will close on Thursday, April 21, beginning at noon. If you have questions about any of the assets listed, or you’d like to take a look at an item before placing a bid, stop by during one of the open inspection periods on Thursday, April 14, from 10 a.m. to 3 p.m. or Wednesday, April 20, from 9 a.m. to 4 p.m.

Like all Purple Wave auctions, there are no reserves or minimum bids. Items receiving bids in the last few minutes will be automatically extended to give everyone a fair chance to bid. There’s no advantage to waiting, so view the complete inventory listing – and place your bids now – at

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JP Pipeline Construction equipment reduction auction

Fri., Apr. 1, 2016 - 4 pm | Aaron Traffas, CAI, ATS, CES

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Aaron Traffas: Hello and welcome to Purple Wave’s Auction Podcast. My name is Aaron Traffas. We’re conducting an equipment reduction auction of dirt working and pipe laying equipment for JP Pipeline Construction near Inman, Kansas, that will close on April 14. I’m speaking today with Jeremy Praytor about this event. Good afternoon, Mr. Praytor, and thanks for joining me.

Auction flyer

Auction flyer

Jeremy Praytor: No problem. How are you today?

AT: I’m doing well. Let’s say I’m a bidder from outside of your area who has not heard of JP Pipeline Construction. Tell me about your company.

JP: Yes, sir. My grandpa started this company back in the mid-60s. Then, my dad purchased it from him. From there we’ve had a couple name changes, but we’ve been running under the JP name since 2004.

What kinds of work do you do?

We do pipeline construction, maintenance work – any type of work that has to do with steel welded pipeline.

Tell me about your footprint. What geography do you serve?

We primarily work Kansas and the edges of the surrounding four, but, you know, when the work slows up in our area we do venture out and go a little further if we need to.

2006 Komatsu D61EX-15 dozer

2006 Komatsu D61EX-15 dozer

This event is billed as an equipment reduction auction, which implies that you’re not going out of business, yet there are several nice pieces of fairly large equipment here. Tell me why you’ve decided to sell this equipment now and why you’ve decided to do it by auction.

With our reduction in work volume the last few years, we basically – we just got too many pieces, so we’re trying to thin down our fleet and kind of keep around just what we’ve been using and what we see using for the next short while. I think it’s just time to kind of scale back a little bit and let some of our stuff go that we’re just not using at the time.

I’m sure you investigated several options for selling. Why, in the end, was Purple Wave selected to conduct your event?

Well, from looking around – I mean, obviously, the first thing that jumps in somebody’s mind is Ritchie Bros. We’d looked at them, too, and had some friends of our suggest Purple Wave. It just looked like the right way to go with their marketing system, and on the back side of that we won’t incur the expense of having to haul all our stuff to an outside auction location.

Well, tell me about the auction. How many pieces and what types of equipment will we be selling?

1996 John Deere 550G LGP pipelayer

1996 John Deere 550G LGP pipelayer

Yes, sir. We’re looking at letting go 51 pieces of construction equipment. It’s anywhere from trucks to dump trucks, pipelayers, dozers, excavators – you know, just about anything somebody would need to work in the pipeline industry.

Tell me about a couple of what you would consider to be highlight pieces in this auction.

Well, being a pipeline contractor, I’m pretty partial to all of our pipelayers. That’s kind of a signature piece for a pipeliner. On the outside of that, two of our excavators – the 200 Komatsus and the D61 Komatsu dozer are stuff that we purchased new. That’s probably the creme of the crop as far as our equipment goes.

Tell me about your maintenance schedule. Has it all been fairly well maintained?

2008 Komatsu PC200LC-8 excavator

2008 Komatsu PC200LC-8 excavator

Yes, we have a full-time mechanic that keeps our stuff maintained. When it comes in out of the field, it gets checked over. We probably – we’re really close to having everything serviced out at about 500 hours, which, dictating – you know, out on the job, you just never know if that’s feasible or not, but we try to stay right around 500 hours. And we do it all in house.

I see from the listings that everything is at your place there near Inman. Tell me about the auction location. Is it easy to get to?

Yes, sir. We’re located at 81 Arrowhead Road, Inman, Kansas, which also translates into – we are on the southwest corner of Arrowhead Road and First Street in McPherson County.

We have open inspection periods scheduled on Friday, April 8, and Wednesday, April 13, from 9 a.m. to 3 p.m. both days. In the event that somebody cannot attend either of those days, but still wants to be an interested bidder and take a look at something before bidding, what would he need to do to schedule an inspection time?

If they would be so kind as to give me a call on my cell phone at 620.200.7724, I’ll be more than happy to see if we can make accommodations. Between myself and my dad, somebody’s always around and they’re more than welcome to call and schedule a time to come take a peek if they can’t get to the open house.

Let’s talk about after the auction. Once a buyer has paid Purple Wave and has invoice in hand, what does he need to do to arrange pickup?

Same thing again – if they’ll call on my cell phone, we’ll arrange to have somebody here, which – my mechanic’s here five days a week, so they just give us a call and we’ll make sure somebody’s here to give them a hand and help them get it loaded.

Jeremy, some of this equipment is fairly large such that it might take some time to arrange for transportation. How long do buyers have to remove their purchases?

2005 Vermeer T800HT trencher

2005 Vermeer T800HT trencher

I would like to see everything out within two weeks, but I also understand, working in the construction field, that sometimes that’s not feasible. You know, if somebody wants to call and make arrangements, we’ll help out any way we can.

I’ve been speaking with Jeremy Praytor about the JP Pipeline Construction equipment reduction auction. Thanks again, Jeremy, for visiting with me this afternoon.

Thank you, and have a good day.

You too. Bidding for the JP Pipeline Construction equipment reduction auction is open now and will close on Thursday, April 14, beginning at 1 p.m. If you have questions about any of the assets listed, or you’d like to take a look at an item before placing a bid, stop by during one of the open inspection periods on Friday, April 8, or Wednesday, April 13, from 9 a.m. to 3 p.m.

Like all Purple Wave auctions, there are no reserves or minimum bids. Items receiving bids in the last few minutes will be automatically extended to give everyone a fair chance to bid. There’s no advantage to waiting, so view the complete inventory listing – and place your bids now – at

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New website improvements

Mon., Mar. 7, 2016 - 5 pm | Aaron Traffas, CAI, ATS, CES

We recently introduced many new improvements to our website to ensure that we will continue to be the easiest, most straightforward way to sell and buy used equipment. These updates will make items easier to find and keep track of on any device.

New search
Now you can search from any page, with a new interface that allows searching for items in both upcoming and past auctions. The controls on the left side of the page allow for instant filtering, with item counts, so you can quickly and easily find what you are looking for. Use the browse button in the upper right hand corner to quickly look at all of our inventory.

Personalized item tracking
Once you have logged in, you will find a new section on the left side of our site called My Items. Here you can track each of the items that your are bidding on, watching or selling.

Mobile friendly
Now you can use on any device, without an app. We upgraded our site to offer you the best auction browsing of anyone in the industry. Whether you’re on a phone, a tablet or a desktop, take with you anywhere.

Let’s examine these new updates and features in detail.

Bidding locations


Bidding locations

You can now bid from five separate locations.

1. My items (bidding)
2. My items (watching)
3. Item details page
4. Main item list
5. My account

My Account


My Account

My Account now replaces the customer portal. From the My Account link, you can access your historical activity including bidding, watching, won and sold activity. Additionally, you can view your local territory manager and edit your profile, including changing your email, password, address or communication preferences.

Watching items


Watching items

Watching an item becomes easier than ever. Now, once you have watched an item, it becomes available in the left hand My Items widget under the watching tab. We will keep all of your watched items in this tab until three days after the auction closed. At that time, they will be available to view in the My Account, which keeps a history of all watching and bidding activity.

Maximum bids


Maximum bids

You can now also see your maximum bid amount. Once a maximum bid has been placed, the amount is shown under the Set Max box. Once this maximum has been exceeded, the displayed bid will disappear.



New search and filter

We have all new filters and categories. Now, when you click into an auction, you get to see the inventory immediately. With the new search, all of the power of our equipment segmentation is available at your finger tips.

The upgraded uses a robust search technology. This search allows for very fast results over a large data set. You can filter any auction or text search with the filters on the left hand side of the page. In addition to viewing the results, any potential filter also has the count of the results listed next to the filter. This is a feature of guided search one of the many new additions to



Informational videos

Our new site now features one minute informational videos. These videos cover buying, selling, general information and career opportunities.

​We’re excited about the improvements we’ve made to If you have questions or comments, please don’t hesitate to leave feedback.

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Mark Campbell is new territory manager in North Texas

Mon., Jan. 11, 2016 - 3 pm | Aaron Traffas, CAI, ATS, CES

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Aaron Traffas: Hello and welcome to Purple Wave’s Auction Podcast. My name is Aaron Traffas. Today, I’m speaking with Mark Campbell, Purple Wave’s new territory manager for North Texas. Good morning, Mark, and thanks for joining me.

Mark Campbell: Good morning, Aaron. How are you this morning?

AT: I’m doing well, thanks. Mark, tell me about yourself. Where did you grow up?


Mark Campbell

MC: Aaron, I’m glad you asked that. I really kind of share my loyalties to a couple different places, but I was actually born in Norfolk, Virginia. Then, at about the age of six years old, my folks actually moved to Virginia Beach, which is just about 12 miles east of there. It was a great place to grow up.

How did you get from Norfolk, Virginia – and I’d love to hear you say Norfolk again – how did you get from there to the Midwest?

Actually, it was through a series of events. When, actually, I was about 13 years old, my father accepted a job from two gentlemen that he was working with in Columbia, South Carolina. So we pulled everything up lock, stock and barrel and relocated to Columbia, which is the capital city of South Carolina, an absolutely beautiful state. There, I continued my education until I actually finished at the University of South Carolina. After that, I had a brief stint in professional baseball for about three or four years, and, unfortunately, suffered an injury and was unable to continue that career. That led me to look for other things to do to make an honest living, actually, since baseball was actually what I was planning on doing most of my life. I actually ended up moving to Texas, where I heard that there was lots of opportunity.

Sure. I’d love to spend the whole podcast asking you questions about baseball, but what was your field of study at the University of South Carolina?

It was sales and marketing.

Okay. So you have a background in sales and marketing and you move to Texas. What careers did you have between then and now? Have they all been sales-related?

Actually, I have been in sales my entire life. I did plan a little bit for the future, unbeknownst to me, buy getting a marketing degree and career. I’ve been in sales and started in the automotive sales. I enjoyed it for about nine years, but decided that there were other opportunities out there for me that may require a little less hours.

Sure. How did you end up finding Purple Wave? What brought you to us?

Actually, I was doing some data capture for a customer. There are select marine dealers in the area and stuff that aren’t maybe quite as Internet savvy as some people are, so I was doing some data capture for one of my customers and was actually posting some items on Craigslist and came across it there, believe it or not. I was really intrigued and excited about it, so I went ahead and sent a resume in to Jason and that’s kind of where we are now.

So the ad that you saw on Craigslist, was that an ad for one of the items in our upcoming auctions or was that actually an ad looking for a new hire?

It was actually an ad for a hire for a territory manager.

Okay. Well, that’s a good thing we had it posted then, isn’t it.

Well, it is. I was really intrigued by the ad, and then, of course, it immediately took me to the Internet site and stuff – you know, Purple Wave. I really liked what I saw. Having a great deal of equipment experience and stuff through the John Deere dealers and the Case dealers that I’d worked for, it just felt like it was just a natural fit for me.

You mentioned sales experience with heavy equipment with John Deere and Case. Tell me about that. I assume that came after your experience in the auto industry.

Actually, work started in 1997 and I worked through 2004. Most of the time was spent with John Deere with RDO Equipment Company in both Dallas, Texas, Fort Worth, Texas, and, also, Phoenix, Arizona. Then after I came back from Phoenix to Dallas, a gentleman that actually had started RDO, one of the regional vice presidents and stuff of that, actually had just purchased a number of Case dealerships and he recruited me to go to work there, and I did.

We’re recording this in the second week of January. You started about a month ago. Is that right?

Actually, the first week in December, that’s correct.

Okay, so you’ve got about a month for us on the ground. Tell me about your district. What do we mean when we say North Texas, for those of us not from North Texas, and what kind of response have you seen as you’ve been beating the bushes?

Mark's territoryWell, the response has been really, really positive in just about all aspects – visiting both previous customers that I’ve serviced in the other industries, and also the new customers and stuff and people that are currently doing business with Purple Wave. It’s been a really encouraging and very exciting experience so far. You know, I primarily work the Dallas-Fort Worth metroplex area and all the surrounding counties that attach to those and the secondary counties, both north, south, east and west. It’s a very diverse, very exciting territory to work in and I’m just pleased to be on board.

Well, we’re pleased to have you. Tell me about your position. What are your roles and responsibilities and what are you finding an average day looks like?

Well, you know it really starts early in the morning – it’s tough. If you want to get around in the metroplex, you really kind of got to pick and choose your battles and which way and which direction as you actually head out. It requires a little bit of computer time first thing in the morning to make sure my directions and contacts and stuff are going to be available. Then, after personally contacting them, basically, actually head out and put in some windshield time to physically go and visit all the customers and stuff. Being a very wide expanse area, obviously, it does require a lot of windshield time during the day, but it’s all good.

Well, Mark, tell me about some of your personal interests. What kind of things do you like to do in your spare time?

Well, I’m a very avid fisherman. Unfortunately, I don’t get the chance to do that as much as I’d like to. Growing up in Virginia Beach, we used to go fishing virtually every weekend. That was, of course, salt water fishing. Primarily down here, in the area that I live in right now, is primarily fresh water fishing. So I don’t get a chance to do that as much as I’d like to. I like to plan at least one trip a year, if possible, to go down to the gulf and do some fishing with some friends. If I can’t do that, a little bit of golf – and restoring old motorcycles, that’s a big hobby of mine.

I’ve been speaking with Mark Campbell, Purple Wave’s new territory manager in North Texas. Thanks again, Mark, for joining me this morning.

It’s my pleasure, and I’m looking forward to an exciting year ahead with Purple Wave.

Find Mark on the web at Contact him at or call 214.280.2606.

Subscribe to Purple Wave’s Auction Podcast on iTunes. Search iTunes for “Purple Wave” or use the link to subscribe with the podcast app of your choice on the podcast page on our website at

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