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New blog, account portal

Tuesday, Feb. 17, 2009 - 4 pm | Aaron Traffas, CAI, ATS, CES

My name is Aaron Traffas and I’m the VP of Technology here at Purple Wave. It’s my pleasure to announce two, new, exciting features on which we’ve been working. The first is this blog.

We’ve known for some time that we needed a better way to communicate what we’re doing other than simply listing quality assets for unreserved auction on With the launch of this blog, we’ll have a way to communicate our progress, plans and auction philosophies and better convey who we are as a company.

We’ve had customers requesting the ability to review auction participation for quite some time. I think it’s safe to say that it’s been our most-requested feature. The second feature I’m able to announce today is our new customer portal. Now, when you enter your customer account number and password in the account management section of the right bar on, you’ll be taken to the new portal. You can also access this portal by going directly to

The customer portal is the place for sellers, bidders and buyers to go to view the details about their auction participation. Sellers can view past sales and print settlements, as well as see the current prices of the items they’re selling in upcoming events. Buyers can view and print past invoices; bidders can review their bids on the items in which they’re interested in upcoming auctions.

Thanks for your patience. We’ll be testing the blog and the portal over the next few weeks before we release official launch announcements. We appreciate your feedback and help testing these exciting new features.

If you have suggestions regarding the blog or the portal, I would encourage you to contact me any time at

4 responses to "New blog, account portal"

  1. aaron.traffas says:

    You can also leave comments here on the blog about it or the customer portal.

  2. JW says:

    good features-thanks Traffas

  3. Paul says:

    This is a nice addition to your site. I’m on it constantly, I havent won a bid yet (ha, ha) but it will be a great way to communiate.

  4. paul says:

    Is it possible that once you log into the site to not have to reenter your user # and password over and over while bidding? “I” think its kind of a pain

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