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press release

SouthWestern Association announces partnership with Purple Wave

Wednesday, Jan. 4, 2012 - 5 pm | press release

SouthWestern Association news release

The SouthWestern Association (SWA) is undertaking a new initiative to assist members with used equipment management.

“The SouthWestern Association has a well-earned reputation for helping its members develop solutions that are effective today and important for the long-term. We are excited to expand our work with the association, its staff, and its members,” says Jerrod Westfahl, CEO of Purple Wave.

“Dealers’ ability to identify, integrate and utilize products and services that meet current and future used inventory challenges is one of their key business success factors. Our service fits squarely into the category of options dealers should know about.”

Hard work, integrity, and creativity have grown Purple Wave to the region’s premier equipment auction service provider. Over the course of eleven years, equipment dealers have placed increasing amounts of used inventory in Purple Wave’s auctions. They are drawn to Purple Wave because of the firm’s reputation for professional service, understanding of the key challenges facing today’s dealers, and user-friendly website for both buyers and sellers.

The Purple Wave team consists of 55 professionals who have extensive backgrounds in agriculture, construction, finance and auction management.

SouthWestern’s partnership with Purple Wave gives members several benefits including special members-only auction events and preferential fee structures and service offerings. In addition, Purple Wave shares a modest portion of its revenue from member business to the SouthWestern Association to further support important member services and activities.

“We want to be the dealers’ partner and advocate, helping them solve problems and become more profitable,” says Jeff Flora, CEO of SWA. “We believe the Purple Wave relationship is an important component in fulfilling that mission.”

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