Post by A

Machinery Pete features Case IH RED POWER auction

Tue., Sep. 4, 2012 - 4 pm | Aaron Traffas, CAI, ATS, CES

Machinery Pete recently spoke with Purple Wave’s Jerry Young and others about the Case IH RED POWER skid steer auction currently under way that will benefit FFA.


Machinery Pete is Greg Peterson, who is well known to the ag audience through his popular monthly column in Successful Farming magazine, as well as his long-time column in Implement & Tractor magazine and the “Machinery Pete” segment on the Machinery Show on RFD-TV. He’s been tracking auction sale prices on all types of farm and construction equipment since 1989. Find Machinery Pete at


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press release

Purple Wave ranked 3176 on 2012’s Inc. 5000

Wed., Aug. 29, 2012 - 6 am | press release

On August 24, Inc. magazine today Purple Wave no. 3176 on its Inc.5000, an exclusive ranking of the fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy — America’s independent entrepreneurs.

“A ranking on the Inc. lists for three consecutive years is an indicator the company is doing the things necessary to serve our customers and be successful in a tough economy,” says Purple Wave CEO Jerrod Westfahl. “As always, Purple Wave is proud to be recognized.”

Founded in 2000, Purple Wave focuses exclusively on selling construction and ag equipment for businesses and public institutions. Purple Wave now boasts the largest community of registered equipment buyers in the no-reserve, Internet auction business, with over 90,000 registered bidders and over 200,000 visitors each month to

Westfahl believes the Inc. listing affirms Purple Wave’s grasp on why a business would sell equipment at auction in the first place. “Helping sellers effectively access our substantial buyer community effectively and easily to solve a variety of business needs is what we are all about,” says Westfahl.

Many customers believe Purple Wave is growing and garnering attention like the Inc. 5000 because of its experienced staff and dedication to excellent customer service. “A business is only as good as its people — and that’s especially true for us,” says Westfahl. Purple Wave currently employs more than 60 people in six central states.

Purple Wave conducts auctions on the Internet without losing the auction experience. The auctions are all no-reserve, meaning only arms-length bidders set the prices and assets always sell. Sellers receive market values they can trust and benefit from a full-service experience, without the worry of bad weather or event logistics.

Inc. 5000 companies are distinguished for spurring innovation, providing jobs, and driving the economy forward. Purple Wave is one of 42 Kansas businesses recognized in 2012. Three other Manhattan, Kan., companies are recognized, including CivicPlus, GTM Sportswear and Farrar Corporation. Additional Kansas companies include Freddy’s Frozen Custard, Crop Quest and SafeMart.

Shoes and clothing retailer Zappos, Under Armour, Microsoft, Jamba Juice, Timberland, Clif Bar, Pandora, Levi Strauss, Pintrest and Facebook are among the prominent brands featured on this year’s list.

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press release

Case IH RED POWER skid steer auction opens to support FFA

Tue., Aug. 28, 2012 - 3 pm | press release

RACINE, Wis. (August 28, 2012) – Case IH is pleased to continue its long-standing support of the National FFA Foundation by donating the proceeds from the sale of a one-of-a-kind skid steer nicknamed “Red Power.” The online auction kicked off today at the Farm Progress Show and runs through Sept. 30, 2012.

Red Power

The auction proceeds will be split accordingly: 89 percent to the National FFA Foundation, 10 percent to the winning bidder’s state FFA association and 1 percent to the winning bidder’s FFA chapter of choice.

“Case IH is thrilled to kick off the ‘Red Power’ auction today,” says Kyle Russell, Case IH senior director of marketing. “Just as Case IH helps producers Be Ready to embrace the challenges of the agriculture industry, FFA helps students Be Ready for a future career in the agriculture industry.”

For more than 60 years, Case IH and its local dealers have supported the FFA, including their current sponsorship of the New Century Farmer and American FFA Degree programs.

“We are pleased that Case IH chose FFA to receive the proceeds from the sale of ‘Red Power’ and appreciate their ongoing support of helping our organization prepare the next generation of professional agriculturalists,” says Rob Cooper, FFA Foundation executive director.

Purple Wave, a full–service equipment auction firm, is hosting the auction on their site. “Case IH, agriculture education and equipment auctions are recognized threads in America’s fabric. We are honored to be part of this project to benefit the unparalleled programs national, state and local FFA organizations deliver. By assisting with the ‘Red Power’ auction and establishing initiatives like our Bid for Blue program to benefit local FFA chapters, we are making a direct investment in FFA’s important mission of preparing the next crop of agriculture leaders,” says Jerrod Westfahl, president and chief executive officer of Purple Wave.

Throughout the past year, “Red Power” has been on display at various events showing off its unique features, including added dual chrome exhaust stacks, custom eight-spoke-pattern wheels with chrome center caps and lugs, tinted cab windows and a custom red leather seat. Red LED lighting illuminates the skid steer’s undercarriage, the rear add-on counterweights, the operator compartment and the loader arm. The cab also features indirect LED lighting and LED spots in the air conditioning vents.

From a practical standpoint, “Red Power” is a Case model SV250 skid steer and part of the Case Alpha Series of skid steers. “Red Power” features 82 gross engine horsepower and a 2,500-pound rated operating capacity (ROC). Factory features include a full cab with heat and air conditioning and switchable (pattern) electro-hydraulic (EH) controls. “Red Power” also offers the High Flow Plus Performance Package, with high-flow hydraulics, front electric, ride control and electronic self-leveling. In addition, it features 14-inch tires, a 4 in 1™ bucket with tooth bar, a hydraulic coupler, cylinder guards, four-point strobe kit, a rear side light kit and a counterweight kit.

“Red Power” was created as a cooperative project between Case IH and its sister company, Case Construction. To view the auction listing, read the terms and place bids, visit

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Post by A

Crystal Griffis serving Oklahoma City to Denton, Tex.

Fri., Jul. 13, 2012 - 2 pm | Aaron Traffas, CAI, ATS, CES

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Hello this is Aaron Traffas with Purple Wave. Today, I’m going to speak with Crystal Griffis, Purple Wave’s newest territory manager for Oklahoma City, Denton, Tex., and the area between. Hi, Crystal, and thanks for joining me.

Thank you, Aaron. I am so excited to talk to you today.

Well let’s begin, Crystal. Tell me about yourself. Have you always lived in Oklahoma?

Crystal Griffis

You know what? I was born and raised in Shawnee, Okla. I graduated high school there. I am also a graduate of Oklahoma State University although I have lived in Springfield, Ill., and Arlington, Tex., for a while, but I am back home in Oklahoma and just excited to be working in my home state.

You have a lot of experience with construction equipment as well as marketing and sales. Tell me about your previous careers and experiences.

Well, we had three manufacturing facilities here in Oklahoma. We majorly provided asphalt construction equipment. We did Total Truck and Trailer, in which we added accessories on to the trucks and trailers business. We did a lot of fabrication and manufacturing and we went everywhere with that. We were all over the world with that.

What was your initial impression of Purple Wave when you first heard about us?

I did a little bit of investigating about Purple Wave. I have to tell you, it was probably the most outstanding company I have ever looked into or been associated with. Their integrity and their focus on customer service is beyond anything I have ever seen before. I’m just excited to be associated with a company that has such a great integrity and standing.

How did you learn about the position and what was it that made you want to be a part of Purple Wave?

You know, I heard about the open position on LinkedIn, which is a social network. I thought, “You know what? I’m going to check this out a little bit. I can use my background.” I just thought it was a great match. I did a little more investigating and found out they were one of the fastest growing companies. I did a little more investigating and finding out the why is because of all the technology that they use and how customer-focused they are. I just really wanted to visit with them and find out what they had going on that they had such great – I mean, when you look on their website there’s just awesome testimony from a cross-sector of different entities. Government, people with privately held companies – their praise for Purple Wave just makes you be excited about wanting to be part of the company.

You joined Purple Wave about a month ago. Tell me about your role and responsibilities and the territory you’ll be covering. What’s an average day?

Crystal’s territory

Well, I’m not really sure there is an average day, Aaron. I’ve figured that out so far. My territory is Oklahoma City, all the way – basically going down I-35 all the way to Denton County in Texas. I am here really to match the solutions that Purple Wave offers to people needing our services. There is just an influx of construction work and road work going on in Oklahoma. We have been very blessed that we have continued to grow. The Thunder and the Bricktown projects that we have going on has just really made this area thrive. There are lots of construction companies here that – this is a great tool for them to use to turn those assets that they’re not using and the inventory that they’re not using into cash. It’s more efficient. It’s more effective. We do everything for them. It’s a turn-key operation. That attracts so many people because they are so busy right now. We are an awesome solution for them to get rid of those assets and to turn them.

You’ve been on the ground for a little more than a month now. What kind of initial results are you seeing and how are you feeling about the position so far?

I love it. I am so excited. I love it. Everybody has been extremely receptive. I think that the Oklahoma City market is just going to explode on us. Like I said, there is such a need in this area for our services. I am just anxious to get out there and tell everybody about Purple Wave. My reception has been extremely well received. I’ve met with several large companies that are wanting to list their assets with us as well as several small companies. It has been a very rewarding month in knowing that we have a service that is so needed in this area.

I’m glad to hear that things are working out so well down in Oklahoma and northern Texas. Crystal, tell me about some of your personal interests. What do you like to do in your spare time?

Well, Aaron, I have two kids. I have two teenagers. My daughter is going to be going to Oklahoma State, so needless to say I’m really involved in getting her moved up there. I also have a son, Chaz, that will be 15 this next month. He is involved in every sport possible. I love to do family things. We love to travel. We love to ski. We love to snow ski. I love just hanging out with my family. We absolutely love the Thunder and going to those basketball games, and, of course, OSU and OU football. Just hanging out with my kids and my friends – I couldn’t ask for anything better.

OU and OSU, huh? I don’t know that I’ve ever met anybody from Oklahoma who classified them both as something that they’d enjoyed. Usually it’s very actively one or the other.

I know. You know what? I love them both. OSU, of course, is where I graduated from and that is my absolute favorite team, but you know what? I’m just an Oklahoma fan, so, you know, OU or OSU – either one!

I’ve been speaking with Crystal Griffis, Purple Wave’s new territory manager for Oklahoma City, south central Oklahoma and parts of northern Texas. Thanks again, Crystal, for joining me today.

Thank you, Aaron.

Find Crystal on the web at Contact her at or call 405.568.0965.

Subscribe to Purple Wave’s Auction Podcast on iTunes. Search iTunes for “Purple Wave” or use the link on the podcast page on our website at

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Post by E

Jason Moore joins Purple Wave as human resources manager

Thu., Jul. 12, 2012 - 5 pm | Eric Williams

I’d like to announce the hiring of Jason Moore, our new human resources manager. Jason will be responsible for employee recruiting, hiring, and performance management as well as overseeing the company’s compensation and benefits programs.

Jason Moore

“I’ve been in the people side of business since 1996 and have worked with some very successful companies. I joined Purple Wave because I wanted to help the team recruit, hire, develop, and retain the best people possible. Building relationships with employees while strengthening a company’s workforce is the right fit for me. This position allows me to do just that inside and outside of Purple Wave. I’m thrilled to be here and look forward to the challenge of building the company one person at a time,” says Jason.

Jason comes to Purple Wave with 16 years of recruiting experience as a professional staffing recruiter. For the past five years, Jason served as an independent executive recruiter of engineers, architects, and construction professionals at Kromer & Moore, an executive search firm. Prior to that, Jason spent four years as a human resources manager at Carter & Burgess, a national architectural and engineering firm in Ft. Worth, and six years at Aerotek Contract Engineering as an account manager and recruiter.

When he is not working, you can find Jason on a baseball, basketball, or soccer field coaching his three sons. Jason is a native of Hunt, Tex., and holds a B.S. in kinesiology from Texas A&M University.

Providing our customers with great service is critical to Purple Wave. With Jason’s background and experience, I am confident Purple Wave will attract and retain the right employees to serve our customers.

We look forward to watching Jason develop and expand Purple Wave throughout the coming years.

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Post by R

Crystal Griffis new territory manager for Oklahoma City

Mon., Jun. 25, 2012 - 4 pm | Richard Bates

Earlier this month, Crystal Griffis joined Purple Wave as our newest territory manager. In her new position as the territory manager for the Oklahoma City area, Crystal will primarily focus on developing and maintaining all customer relationships and sales functions in the Oklahoma City area. “I was attracted to Purple Wave due to the amount of focus placed on customer relationships. I want to continue to bring that same integrity and honesty to my customers,” says Crystal.

Crystal Griffis

Crystal Griffis

Crystal is excited about the prospects of matching Purple Wave’s solutions with the Oklahoma City area. “The Oklahoma City market has been a place of economic development and growth. Construction is thriving in so many economic sectors. Oil and gas are seeing some of the largest growth rates. Road construction is in full gear. The development of Bricktown and the success we have seen with the Oklahoma City Thunder have drawn many developers and investors to this area.”

Crystal comes to Purple Wave with a background in the manufacturing of road construction equipment and as a territory manager marketing to the construction and commercial sectors. She is motivated by providing excellent service to her already established customers and looks forward to developing relationships with new clients. When she is not working, she spends time with her two amazing teenagers, Carly and Chaz. She is a native of Shawnee, Okla., and holds a business degree in marketing from Oklahoma State University.

On behalf of everyone here at Purple Wave, I welcome Crystal to the team.

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Post by D

If you can’t beat ’em, join ’em

Fri., Jun. 15, 2012 - 1 pm | Dave Sommers, AARE, PRI

I’ve noticed a repeated theme in conversations with lenders lately. Here’s the gist in paraphrase form.

Dave, we’ve talked a few times over the past few months. I appreciate you making us aware of collateral coming to auction and gaining our consent and payout guidance.

I watched the assets on from listing to sale day and was amazed at the late bidding movement. I also realized that most entities for whom you sold are in great financial shape. I had always assumed auction was a last resort for equipment sales, but my own customers and Purple Wave have proven that assumption wrong. My customers tell me Purple Wave is the equipment remarketing expert.

These lenders will potentially use our services when needed due to awareness, understanding and a trusted, yet unintentional, referral.

It’s commonplace for sellers to come to us having first been bidders or viewers. They watch assets sell. Some register to bid. Some bid, mostly without winning. All pay attention to selling prices. They gain trust in the system and finally decide to sell, thinking if you can’t beat ’em, join ’em. They turn into sellers because they are aware, understand and gain full trust in our method of remarketing assets.

This understanding and trust translates to our lender-sellers as well. Some of our most common lender-sellers are those who are also agricultural producers, as they watch and bid often for their own purposes. Another group are those who have watched a borrower’s assets sell on Our most common lender-sellers are repeat sellers, a fact which speaks for itself.

If you would like to visit with a Purple Wave-savvy lender, give me a call at 785.313.2094. I’ll offer you a contact list of lender-sellers who are willing to speak with fellow lenders. An understanding of what Purple Wave does, and the first inkling of trust in us, can come from these conversations.

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Post by A

Price calculations and bid implementation

Mon., May. 28, 2012 - 6 am | Aaron Traffas, CAI, ATS, CES

Purple Wave’s bidding system is straightforward. Item prices are calculated based on direct bids, maximum bids and bidding increments.

Example bidding form

Direct bids
A direct bid is a bid placed in the your bid field. So long as this bid meets or exceeds the next required bid, the price immediately becomes this amount.

Maximum bids
A maximum bid placed in the your maximum field is the highest amount a bidder is willing to pay for an item. The system will bid automatically for the bidder only the amount required to win the item so long as it is less than or equal to the maximum bid.

Bidding increments
The bidding increments are used to calculate the current amount and the next bid required. For example, the increment for prices between $250 and $1000 is $25. Bids that are less than the next required bid are not accepted.

The currently winning bidder on any item is always the bidder who has placed the highest maximum bid or a direct bid that is greater than any other bid. The current price is always calculated as one bidding increment above the last highest bid from another bidder or a direct bid if it is higher than any other bid.

There are no ties in an auction, but when a bidder places a bid that is equal to a maximum bid that has already been placed by another bidder, the first bidder remains the currently winning bidder at a price that is equal to the maximum bid. In the event that either bidder places a higher maximum bid, the current price is again calculated as one increment above the next highest bid, causing the current amount to be raised by one increment.

Example bidding history

Bidding histories
Purple Wave makes the complete bidding history available for every active item. In our pictured example above, we know that the item has received 15 bids. Clicking on the number of bids displays a page that contains the complete bidding history of the asset with the exception of the current winning bidder’s maximum bid which is never disclosed.

These bidding histories facilitate an open and transparent marketplace by allowing both bidders and sellers to view the number of active bidders, see when each bid was placed and understand what effect on the current price each bid had.

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Post by A

Purple Wave wins national marketing awards

Fri., May. 18, 2012 - 7 pm | Amy Shaneyfelt

Creative marketing and advertising in the auction industry is essential when it comes to the success and growth of an auction company. The National Auctioneers Association (NAA) Marketing Competition is a contest amongst its members and allows auction professionals the opportunity to highlight their innovative creations over the past year while vying for top awards for their marketing and advertising materials. The annual competition is presented in partnership with USA TODAY.

The competition is comprised of 63 categories in six divisions. This year’s competition received more than 650 entries. Entries were judged by a panel of marketing and advertising professionals with backgrounds in branding, promotion, public relations and graphic design. Judging criteria included creativity, effectiveness, clarity and visual appeal.

This year, Purple Wave was awarded first place in two categories.

Postcard – Farm Machinery and Equipment
Our first ag dealer hotlist auction featured the winning postcard for this category designed by Rod Hoover.

Ag dealer inventory hotlist auction postcard

The auction was held on December 7, 2011, and featured inventory from several notable ag dealers in Kansas, Missouri, Oklahoma and Texas.

Non-Traditional Marketing
We won this category with Aaron’s work on the podcast for the Dean Ag Services rental fleet reduction auction which was held on July 21, 2011. Remember to subscribe to Purple Wave’s Auction Podcast on iTunes or listen to all our podcasts on our podcast page.

Postcard – Commercial/Industrial: Machinery & Equipment
Purple Wave was awarded second place in this category for the postcard Rod designed for the large construction equipment auction held last November 17.

November 17 construction equipment auction postcard

This auction was held on November 17, 2011, and featured assets from a well respected construction contractor in the Kansas City area.

Purple Wave has been the recipient of 24 NAA Marketing awards since 2008.

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Post by A

John Hengel new territory manager in Minnesota and Iowa

Fri., May. 11, 2012 - 3 pm | Aaron Traffas, CAI, ATS, CES

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Aaron Traffas: Hello this is Aaron Traffas with Purple Wave. Today, I’m going to speak with John Hengel, Purple Wave’s new territory manager for southwestern Minnesota and north central Iowa. Hi, John, and thanks for joining me.

John Hengel: Hi, Aaron, and thank you.

AT: Tell me about yourself. Where did you grow up and where do you live now?

John Hengel

JH: Well, I grew up in Bloomington, Minn., which is a small suburb of Minneapolis on the southwest side. I lived there for a number of years and got married and now I live in Shakopee, Minn., which is, again, southwest of Minneapolis.

John, tell me about your previous work history and experiences. What have you done in the past?

Well, I guess my previous work experience – I started working full time at the Mall of America, which – I’m sure you know what that is. I was the exterior facilities manager there. I took care of the grounds and maintenance and snow plowing and landscaping and everything that happened on the outside of the building. Then I worked for a large – probably one of the largest in the twin cities – landscaper that also did excavating and utilities and road work and that kind of stuff. I’ve also worked for a concrete manufacturing company which is Aggregate Industries. That’s most of my history in a nutshell.

Well, it sure sounds like you’re familiar with equipment, John. What made you set your sights on Internet auctions and what made you decide you wanted to be a part of Purple Wave?

Well, if you’d have asked me a month ago or month and a half ago before I started talking with Purple Wave, I probably wouldn’t have had much of a response. I saw the ad that they were looking for somebody. I met with one of the territory managers. It really got me excited. With what Purple Wave’s doing and their past and what they plan on in the future, it would have been really hard to turn down the offer that I got. I’m really excited.

Well, you’ve had a chance to experience Purple Wave here for the last several days. You started last Monday. Tell me what you think about Purple Wave so far and what do you think of your decision after your first week.

Well, so far I’m very overwhelmed with all the technology and all the different things that they do to make sure that all their auctions are on the up and up and everything runs smoothly. I’ve been going through a lot of training. I’m really impressed. I’ve actually made the comment that when you look at what the company is you’d swear that it would take 300 people to do it, but they have a great group of people that I’ve met down here that’s not 300 people. It’s very few – a lot less than I ever thought it would be. They’ve been great and gracious in teaching and training me all week. I’m excited to head back to Minnesota and get going.

Well, tell me about that, John. Describe the area you’re going to be covering as a territory manager up north.

Basically my territory that I’m going to be covering is southwest Minnesota. If you started at Minneapolis and went straight south on Highway 35 and went straight west on Interstate 94 and drew a big box in that corner of Minnesota – and then part of northern Iowa right there – that’s going to be my territory.

What are your responsibilities and how will you go about representing Purple Wave in Minnesota and Iowa?

Well, being that this is an expansion area for Purple Wave, there’s not tons of customers in this area. My goal is going to be to get out and knock on a lot of doors and make a lot of phone calls and introduce Purple Wave to a lot of potential customer, whether they be somebody wanting to sell some equipment or somebody wanting to buy some equipment. That’s really going to be my goal, to get out and make sure everybody knows who Purple Wave is and what we do.

Well, we’re sure excited to have you up in that neck of the woods. Tell me about your personal interests, John. What do you like to do in your spare time?

Like I said a little bit ago, I am married. I have one daughter that’s going to be 10 years old, so she’s very active and doing all her different things which takes up time. When she’s not doing her activities, she and I are spending time together and with my wife and with other family members. I probably do have a little bit of a problem. I really enjoy fishing and the outdoors and hunting. When I’m not with my family, that’s what I’m doing.

I’ve been speaking with John Hengel, Purple Wave’s new territory manager for southwestern Minnesota and northern Iowa. Thanks again, John, for joining me today.

Thank you.

Find John on the web at Contact him at or call 952.220.7068.

Subscribe to Purple Wave’s Auction Podcast on iTunes. Search iTunes for “Purple Wave” or use the link on the podcast page on our website at

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