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Posts Tagged ‘national’

Auctioneer named third-time national award winner

Thursday, May 28th, 2009

MANHATTAN, Kan. (May 28, 2009) – Purple Wave Auction has been awarded the best in Online-Only Auctions and five additional honors in the 2009 National Auctioneers Association-USA Today Marketing Competition. The Online-Only Auction award was also presented to Purple Wave in 2007 and 2008, making the firm the only company in the history of the award to receive it.

“We’re excited that the innovation and hard work of our team has been consistently recognized on a national level,” said company CEO and founder Aaron McKee. “The Online-Only Auction section does not include any sub-categories, so the sale we entered competed against Internet-only auctions of all sizes and including all types of assets. We feel very honored to be named the best.”

In addition to the Online-Only Auction award, Purple Wave was also named the third-year winner of the Commercial and Industrial Machinery and Equipment award in the Online Catalogs category. In the same category, the company was the second-year winner of the Farm Real Estate award, and named best in General Household/Estate Liquidation, Livestock and Residential Real Estate.

The company will be formally recognized for its achievements during an awards reception at the 60th International Auctioneer Conference and Show on July 16 in Overland Park, Kan.

Purple Wave Auction is a full-service, Internet auction company headquartered in Manhattan, Kan., with locations in Kansas, Missouri and Iowa. Purple Wave specializes in commercial real estate, land, and agricultural/industrial equipment, as well as other types of property using its combination of in-person marketing and Internet bidding at www.purplewave.com.

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Traffas named national institute trustee

Tuesday, May 19th, 2009

MANHATTAN, Kan. (May 19, 2009) – Aaron Traffas has been named a trustee of the National Auctioneers Association (NAA) Educational Institute (EI). The NAA Educational Institute offers opportunities for auction professionals to improve their skills and adapt to the rapidly changing industry. Traffas is currently the vice president of technology and auctioneer for Purple Wave Auction in Manhattan, Kan.

“We’re all very proud of and impressed by Aaron’s achievement. The expertise and dedication he’s brought to Purple Wave is sure to be an invaluable tool for the educational institute,” said Aaron McKee, president of Purple Wave.

Traffas is one of two trustees to be selected in 2009, and will provide guidance and oversight to all NAA educational offerings. According to Harlan Rimmerman, director of the NAA Educational Institute (EI), to become a Trustee individuals must be NAA members for not fewer than five years and hold a recognized designation. Trustees serve a four-year term as a member of the nationally recognized board of trustees.

“Aaron was chosen because he had excellent credentials and has been a very active and productive member of the NAA,” said Rimmerman, “He is the youngest Trustee since I’ve been involved with EI and possibly the youngest ever.”

Though young, Traffas already earned several of the industry’s most coveted professional designations. By completing the three-year Certified Auctioneers Institute (CAI) at Indiana University and also earning the Certified Estate Specialist (CES) designation, Traffas is part of an elite percentage within the auction profession. In 2007, Traffas served on the Auction Technology Specialist (ATS) curriculum development team. Currently, his is also one of two auctioneers involved in teaching the class to throughout the country.

“My experience with system development at Purple Wave lead directly to my involvement with the creation of the NAA’s Auction Technology Specialist designation course,” said Traffas, “The NAA has been very important to my growth as an auctioneer and to Purple Wave’s growth as a company.”

Purple Wave Auction is a full-service, Internet auction company headquartered in Manhattan, Kan., with locations in Kansas, Missouri, Iowa and Nevada. Purple Wave specializes in commercial real estate, land, and agricultural/industrial equipment, as well as other types of property using its combination of in-person marketing and Internet bidding at www.purplewave.com.

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Let’s talk marketing…

Monday, April 27th, 2009

The differences between marketing in the traditional real estate industry verses the auction industry are huge.

Our marketing team has received numerous national awards for their marketing efforts, in addition to the national recognition of our industry-leading technology. The process of marketing real estate at Purple Wave is second-to-none.

The traditional agent will put your property in the MLS, design some newspaper ads, and possibly list it in some magazines and other real estate publications at the asking price. You will notice that they have an established process for marketing all their properties.

As an auctioneer, it is all about the marketing. Purple Wave specializes in laying out individual marketing campaigns for each property on a local, state, and national level based on who we think would most likely purchase the property.

For example, recreational land would be targeted locally and nationally to hunters, including hunting websites, publications, and other venues along with exposing it locally. A commercial building with a business opportunity would be marketed in venues that would most likely be read by investors, businessmen and other similar audiences.

You will notice that there really isn’t any national marketing in the traditional real estate industry. I am not speaking for everyone in the industry, simply trying to make a comparison for your knowledge. All properties go on REALTOR.com if they are listed in an MLS, however this is close to it as far as national advertising.

In the Midwest, we have a lot for which to be grateful. We are one of the most affordable places to live in the country, and the market prices have been somewhat stable over the past few years. That being said, there is a mass movement of people who are relocating from the coastal regions into the Midwest due to the affordability and values of our area. This makes the national marketing exposure properties receive when sold at Purple Wave absolutely critical.

Traci Loftis is the Real Estate Services Manager at Purple Wave Auction/Purple Wave Realty, LLC. Contact Traci at traci.loftis@purplewave.com.

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