The differences between marketing in the traditional real estate industry verses the auction industry are huge.

Our marketing team has received numerous national awards for their marketing efforts, in addition to the national recognition of our industry-leading technology. The process of marketing real estate at Purple Wave is second-to-none.

The traditional agent will put your property in the MLS, design some newspaper ads, and possibly list it in some magazines and other real estate publications at the asking price. You will notice that they have an established process for marketing all their properties.

As an auctioneer, it is all about the marketing. Purple Wave specializes in laying out individual marketing campaigns for each property on a local, state, and national level based on who we think would most likely purchase the property.

For example, recreational land would be targeted locally and nationally to hunters, including hunting websites, publications, and other venues along with exposing it locally. A commercial building with a business opportunity would be marketed in venues that would most likely be read by investors, businessmen and other similar audiences.

You will notice that there really isn’t any national marketing in the traditional real estate industry. I am not speaking for everyone in the industry, simply trying to make a comparison for your knowledge. All properties go on REALTOR.com if they are listed in an MLS, however this is close to it as far as national advertising.

In the Midwest, we have a lot for which to be grateful. We are one of the most affordable places to live in the country, and the market prices have been somewhat stable over the past few years. That being said, there is a mass movement of people who are relocating from the coastal regions into the Midwest due to the affordability and values of our area. This makes the national marketing exposure properties receive when sold at Purple Wave absolutely critical.

Traci Loftis is the Real Estate Services Manager at Purple Wave Auction/Purple Wave Realty, LLC. Contact Traci at traci.loftis@purplewave.com.